The JFR aka label stands for "Just for Retailers" made by Casa Fernandez and Tabacalera Tropical. The 7 x70 Gordo cigar is massive with a 70 inch ring gauge uses a Mexican San Andres Maduro wrapper with binder and filler from Nicaragua. This is a good affordable cigar worth the price at around 8 U.S. Dollars, and takes more than 2 hours to smoke. It is a very slow burn and if you put it down for a few seconds you have to relight it. This cigar burned a little uneven with a dark grey ash. It is a medium to full bodied cigar with notes of pepper and cocoa.